Logos are mainly used to do branding and they are better since they are quickly noticed. Logos can be seen even by kids who hardly understand how to write and read. A quality long lasting and memorable logo is hard to achieve but it is very possible and you may do it yourself online without involving graphic designer who might turn out to be costly. Here are the things to consider even as you create the logo on your own.
When making your logo online, make sure you keep it simple. With the numerous tools available, you may get tempted to have a sophisticated design which makes it hard even to be recognized. It should be simple enough to pass the message to your clients without any distraction. It should never be cluttered, just bold and unmistakable is enough.