3 Popular Types of Point of Sale Displays
Retail marketing is an industry that requires years of experience and knowledge in which techniques used are time tested. By being able to understand your customer’s pattern inside the store and knowing which in that trip touch points may be used in triggering emotional reaction, retailers are making the most of their layout.
Pretty much majority of the stores today are highly depending on point of sale display stands. This is to promote emotionally triggered impulse buying of customers. It is just that some works more effectively than the rest. In the next lines, you are going to uncover 3 of the most sought POS display units in which many successful marketers use in their store.
FSDU – known also as Free Standing Display Units that are positioned around shops at the key areas in the customer’s journey. These are especially useful when promoting limited edition products or short term offers. Because of the fact that they’re free standing, they can be set up easily and then tucked in again when the promo period is over.
These are often redesigned which depend on the promo or season being run and ensures that it looks interesting and exciting. You can see this oftentimes at the entrance of the store where it gets the most attention.
CDU – this stands for Countertop Display Units and as the name implies, they are placed on countertops in an effort to encourage impulse purchases prior customers make payment. Because they are small and that the counter is typically a noisy area filled with different products that are competing for attention, CDU have to be eye catching.
The cutouts are used normally and it have a strong branding that alerts customers to the product they buy impulsively similar to chocolate bars and chewing gum.
Wobblers – these are used in major supermarkets and put on at shelf level in order to trigger customer’s impulse buying. They can be offering inspiration or based and work well if you like to trigger an emotional response.
Well of course, there are many other forms of point of sale display items that retailers are using and they’re becoming more and more creative. Apart from that, they are thinking thoroughly on how they will use and place it strategically on their store as shoppers become savvier nowadays. POS marketing is more on creating theatre within the store and knowing what is going to trigger buying response from customers and at the same time, new ideas are being tried by top retailers and by their POS agencies.